The Dakar 2025 has come to an end, but at Taurus, we keep moving forward with determination. Today, we share our strategy and the next steps toward Dakar 2026.
2025: A HISTORIC YEAR
The Taurus T3 Max delivered outstanding performance in 2024, solidifying itself as the most efficient vehicle in W2RC and securing two Dakar victories. Our dominance in Baja 2024 races reinforces our leadership in the industry.
The Dakar 2025 exceeded expectations:
🏆 100% of podiums in every stage
🏆 Top five overall positions
🏆 No official team—only private talent and individual effort
For many drivers, this was their first major victory, made possible by a project designed to be efficient, innovative, and accessible.
To all of them, we say thank you. Your dedication drives us to keep innovating.
2025: A NEW COMMERCIALIZATION MODEL
The growth of the market and evolving global regulations have led us to reinvent our commercial strategy, prioritizing strategic markets and offering innovative solutions for the motorsport industry.🚀 LIMITED PRODUCTION & A NEW APPROACH
Starting in 2025, Taurus introduces a new T3 Max distribution model next to the current fully assembled cars aimed at optimizing logistics and import costs, allowing vehicle assembly to take place directly at the destination.
🛠️ INTRODUCING "TAURUS T3 MAX IN A BOX"
An innovative concept allowing customers to receive their vehicle fully disassembled, including:▪️ 100% of vehicle parts
▪️ 500+ page assembly manual (like a competition-grade LEGO set!)
▪️ Daily technical support
▪️ Optional Taurus mechanic for on-site team training
OFFER DETAILS
▪️ Availability: Only 10 units in 2025▪️ Special Price: €207,500 (significant savings vs. factory assembly)
▪️ Reservations open NOW, with a €30,000 deposit
▪️ First deliveries: March 1, 2025
📌 More information and customization options here: http://taurus-utv.com/car2/
DAKAR 2026: THE DEBUT OF THE TAURUS EVO MAX:
Redefining Efficiency
📅 SAVE THE DATE! APRIL 2025 - GRAND REVEALTaurus is already working on the Taurus Evo Max, our new flagship model for Dakar 2026.
▪️ Design finalized in December 2024
▪️ Components tested at Dakar 2025
▪️ Production already in progress
OFFICIAL DEBUT: BAJA ARAGÓN 2025
With an exclusive production of 12 units before Dakar 2026, available only to teams confirmed for Dakar 2026.🛑 Mandatory requirement for early delivery: confirmed registration for Dakar 2026.
📅 Until April 1, 2025, Taurus customers can reserve the Taurus T3 Evo for €215,000.
📅 After April 1, 2025, sales will open to the general public, with prices and availability subject to confirmation.
▪️ Initial deposit: €50,000 (determines delivery order)
OFFICIAL PRESENTATION: APRIL 2025
Customers who reserve the vehicle will receive exclusive access to the launch event, which will be live-streamed on our website.KEY IMPROVEMENTS OF THE TAURUS EVO MAX
▪️ Enhanced aerodynamics
▪️ Weight reduction
▪️ Lower center of gravity
▪️ Increased cockpit comfort
▪️ Customization options tailored to each team/driver
📌 More details here: http://taurus-utv.com/car1/
TAURUS EVO MAX IN A BOX: A NEW ERA OF EFFICIENCY
▪️ Available for reservation with deliveries starting March 2026▪️ Reservation Price: €207,500 until April 1, 2025
▪️ Prices subject to confirmation after this date
▪️ Required deposit: €25,000
For more information, contact us at: marcelo@continuousevents.com